In 2019 Optiprint decided it is time to upgrade its outdated website with a proper one that will be modern, clean, easy to use, and most importantly mobile friendly. Before the start of the project, Optiprint’s team gave me some examples of websites and functionalities that they liked and wanted to implement into their new website. Their requirements were 7 different languages, 1 additional franchise simple website, step-by-step form for lead generation, live chat as well as the implementation of simple marketing automation via emails.
Even though Optiprint wanted to showcase a lot of there services we managed to find a way to include all of the important parts without the sacrifice of user experience and easy to navigate website. After I finished the website I also provided them with basic training in Digital Marketing for Facebook, Instagram, and Google.